How to Kill it on Social Media Without Posting a Thing

If you’re reluctant to go all in on social media, you can still tap into the power of being online. Social media is a great way to reach and connect with your audience, but every brand isn’t necessarily ready to start storytelling and connecting directly with online audiences. Regardless of the intent to post, every brand should be using social media to keep their ear to the ground of what is going on with their industry, audience, competitors, trends, and more. Social media has a treasure trove of insights that can help you optimize your marketing. Below are 5 tips to help brands of all sizes to leverage social media to make them more savvy marketers and give them the insights they need to level up:

1. Research what is being said about your brand, target audience, your competitors, industry, and more  

1. Many social media platforms also function as search engines, connecting you to the talking heads, content, audience, brands, and/or industry insights of the moment. 

2. Source super fans and skeptics of your product / service 

1. Find people who are passionate about your product, service, or industry to partner with. You may also stumble on people who are skeptics that you can try to convert. This can include gifting, content partnerships, giveaways, endorsements and much more. You can also reach out to fans of competitors to challenge them to try your product. 

3. Boost organic creative content talking about your brand

1. Once you find those super fans, you can boost their organic content about your brand through syndication driving to your brand’s site pages to drive sales or inquiries. People are more likely to trust content coming from an unpromoted and unbiased consumer. You can provide commissions, pay for syndication, or pay via affiliate links

4. Leverage social platforms insights to stay on the pulse on best practice and trends 

1. Many social platforms share insights and trends with their audiences to allow them to serve up the best content that matters most to audiences right now. These insights platforms include: 

1. TikTok Creative Center / Pinterest Trends, Google Trends, Meta Creative Center 

5. Content and format inspiration for when you decide to post 

1. On platforms like TikTok, imitation is flattery and encouraged (as long as you cite your sources). If you’re ready to start posting, look at other accounts and competitors to see what is and isn't working to apply to your content strategy. Also, the insights centers of these platforms share best practices for how to make creative that performs.

When you’re ready to start posting, reach out to us at Jade for social strategy, coaching, and education!