Creating The Influencer Campaign of Your Dreams
Working with the right creator can skyrocket a brand to success overnight. It’s what marketing dreams are made of but the process of finding an aligned voice, making compelling content, engaging audiences, all while driving brand goals, can be daunting. We recently worked with SiriusXM/Stitcher Podcasts on an influencer campaign to launch their new podcast, Stars and Stars with Isa. We collaborated with Jahad Carter, aka Hopeless Romantics Society, to create a co-branded partnership that racked up over 1.3M organic views, 7%+ engagement rate, and grew the Stars and Stars with Isa Instagram by over 300%. We want to break down for you how we did it, showing you how to create a dream creator partnership for your brand.
Know your audience: All great marketing starts with a real understanding of your audience. Think about who you’re currently reaching and who you want to reach with your efforts. Look for creators who not only speak to that very audience you are courting, but have established trust, authority, and an authentic connection. You will know it when you see it.
Create a foolproof brief: Creating a thorough brief that clearly outlines your objectives will give creators the best opportunity to help you reach your goals. Include your desired audience, brand objectives, priority platforms, your starting vision for a partnership, and of course your budget.
Let the creator lead: Creators know their audience and what they like to see. Don’t be afraid to ask creators how your brand can most organically show up on their platforms. Be flexible in your vision and allow them to have a say in what they post. The audience will always appreciate authenticity.
Think beyond a single post: If budget allows, it’s always beneficial to expand a partnership. Look for ways to take advantage of extensions a creator may have. Negotiate a link in bio, Instagram story series, or newsletter inclusion.
Put paid behind what works: So you’ve done all of the above, and it’s working. You have a piece of content that’s resonating with your desired audience and you are loving how your brand is showing up. It’s time to extend the reach by turning on paid ads. We always recommend reserving budget to boost a piece of content that’s really working. Note that there may be an additional fee with the creator to do this, so ask about it upfront!
Contact Jade Media for help curating and creating the right creator campaign and influencer engagement for your brand.