Greenwood (Digital Mobile Banking)

Greenwood is a digital mobile banking platform made for Black and Latinx consumers. Jade worked with Greenwood on their first launch, developing a commercial to share the history of “Black Wall Street” juxtaposed to Greenwood’s brand values.

Jade developed the “You Ready?” concept, a call-to-action to join Greenwood’s mission to reinvest dollars into Black & Latinx communities. “You Ready” is a 3-part series that encourages people to get ready, get inspired, to get involved. The spot stars Jesse Williams and includes Black and Brown founders, investors, creatives, and business owners. Jade Media served as the Creative Directors, handled research, wrote the script, provided pre-production guidance, and provided client/project management leading up to the shoot.

You Ready Part One:

You Ready Part Two:

You Ready Part Three: Coming Soon